Our Pillows


Developed in Sweden

Sweden, one of the leading countries in Paediatric and baby care research, acknowledged Plagiocephaly in 2000 and introduced baby pillows as a preventative measure. Since 2000 the Swedish Department of Health’s guideline is for all newborn and infants to sleep on their backs and to use a soft baby pillow positioned under the head and shoulders. (See recommendations from the Swedish Dept of Health)

During this time there have never been any adverse affects. Sweden has the third lowest rate of cot death or Sudden Infant Death Syndrome (SIDS) in the world, nearly half that of the UK. As part of the Swedish ante natal classes, Paediatricians and Health Visitors recommend using baby pillows for all newborn and young babies. New parents are informed about the importance of newborn babies using baby pillows at home when sleeping and playing on their backs. This message is given along side guidance on repositioning of the baby’s head left and right, a method used to prevent pressure against one particular area of the head, combined with practicing supervised tummy time at playtime (without the pillow). (See Information to all new parents by the leading Queen Silvia’s Children & Youth Hospital in Sweden).

Prevent & treat head flattening

(Plagiocephaly, Scaphocephaly, Brachycephaly)

Lilla Kuddis Baby Pillows have been developed in Sweden especially for newborn and young babies to help prevent and treat flat head syndrome, a common medical condition also known as Plagiocephaly, (sometimes Branchycephaly or Scaphocephaly).

Lilla Kuddis Baby Pillows are exclusively available from our online shop.

Flat head syndrome is on the increase in the UK but can often be easily prevented and treated through three steps:

  • Let your baby sleep on its back using the Lilla Kuddis Baby Pillow that helps relieve any pressure on the head
  • Repositioning of the head, alternating left and right sides of head
  • Practice tummy time, several times a day during supervised daytime play (without pillow). Tummy time stimulates the postural control and motor development.


A baby’s skull takes approx 12 to 18 months to harden. During this time it is important to protect the baby’s head from any repeated pressure building up on one area of the head that can lead to a flattening.

The Lilla Kuddis Baby Pillows work by supporting the head and relieving any pressure from the mattress or surface underneath whilst offering comfort to the baby. Ideally to prevent deformity, action needs to be taken when the baby is 2 to 4 weeks of age when the skull is maximally deformable. Should the baby already suffer from flattening of the head, in general, most infants improve if the appropriate measures are conducted for a 2 to 3 month period, see below how to use our baby pillow.

Premature babies are even more prone to flattening of the head as their heads are even softer that babies born at full term. A common age for parents to react is when baby is 4 to 5 months old and has already developed a flat area of the head. It is important to encourage the baby off the flat area of the head at all times. Baby pillows are at this age a good option to treat the flattening that is already there and prevent further development of the flat area. Since the Departments of Health in many countries issued the recommendation that babies should sleep on their backs there has been a sharp increase in the number of babies developing flattened and distorted head shapes. This is due to development of one sided pressure on the head from lying on their backs. There is no doubt among peaditricians and experts in most countries that babies should continue to sleep on their backs as this has proved to significantly reduce the risk of sudden infant death (SIDS).

Many Craniofacial Experts, Paediatricians and Health Visitors in the UK now recommend the Lilla Kuddis Baby Pillows to their patients. (See Medical Experts Recommendations).

How the pillow should be used

  • Introduce the Lilla Kuddis Baby Pillow as early as possible, to avoid the baby’s head deforming. If the baby’s head is already showing signs of head flattening – introduce the Lilla Kuddis Baby Pillow to help ease the pressure of the head and to let it regain its round shape
  • Always on the back both the baby’s head and shoulders should lie steadily on the pillow
  • Help your baby to alternate sides of the head left to right
  • Remove the pillow when the baby is old enough to turn around by itself
  • The Lilla Kuddis Baby Pillow can also be used to support the baby’s head at playtime, nappy change time and in the buggy.

If when the baby gets a little older the baby turns over by itself to sleep on the tummy despite of having been put to bed on the back, then we recommend to remove the pillow during sleep time . If so the baby pillow should be continued to be used to support the head while the baby is on the back during daytime play, nappy change, in the buggy etc. However, if the baby remains sleeping on the back then the baby pillow should be continued to be used during sleep to support the head.

For very severe cases of flat head syndrome you should contact a Cranio Specialist.

Recommended by nearly 100 hospitals & clinics in the UK